10 B2B Newsletter Content Ideas For Scaling Subscriptions
Best Practices to increase your ROI & grow your Email List.
Are you stuck in a creative rut trying to come up with B2B Newsletter content ideas? It can be dull & hard even — when you have to market a not so exciting product. It can be frustrating when you have wrestled to build an email list but not have subscribers engage with your newsletter.
Do you know the secret to a successful newsletter?
Otherwise, it sits in someone’s inbox & doesn’t capture the reader’s interest. Since most B2B email marketing strategies aim to generate high-quality leads. That’ll further enhance your relationship with existing customers.
For many B2B companies, the success rate of B2B email marketing campaigns. Depends on the open rate & clicks on the links in the newsletter (click-through rate).
According to research in March 2021, the average open rate is 16.97% & with a click-through rate of 10.29%.
In this article, you’ll find refreshing B2B newsletter content ideas. That’ll keep your subscribers engaged & more clickable. They would love to see your messages in their inbox.
Scale your business with these 10 content ideas for your upcoming newsletters:
Use Social Media Posts In B2B Newsletters
With 4.48 billion active social media users worldwide. If untapped, you are missing out on a huge opportunity to target potential customers. This fall, engage your readers & spice up your B2B newsletter.
You could get creative with social media posts:
- Pepper it with a behind-the-scenes sneak peek for your audience at how you create the things they’d love.
- Offer gift coupons & subscriptions for your services. Use ads or product tags that take viewers to make in-app purchases on Instagram Shopping.
- Share your company story with “then & now” pictures to humanize your brand. That’s personal & relatable to your readers.
- Give valuable insights with checklists on gearing up for difficult projects. And adapting to client needs.
- Highlight funny stories on harmless slip-ups & mistakes from the past year.
Did someone join the wrong Zoom call, or have you sent a newsletter twice to the same mailing list? It’s a great way to use authentic occurrences to connect with your audience. - Select one week as “giving week” to offer daily giveaways as a perk for your audience to visit your accounts. It could be a flash sale, free trial, or consultation. At the end of the week, you choose a lucky winner.
- Turn it into a campaign with limitless opportunities. Then promote your latest projects & products.
How-To Guides & Tutorials In B2B Newsletters
One of the best ways to engage your readers is with valuable content that helps solve a problem. Offer your subscribers educational content & training with How-to Guides & Tutorials.
Do you want to teach your audience how to use your product with step-by-step instructions?
You could create B2B newsletters with how to get something done with how-to guides as well. A fantastic way to provide informational content to your subscribers. In the same vein, boost your newsletter & build up authority.
Here’s how Zapier sent step-by-step instructions on automating workflows in this newsletter.
Video Tutorials don’t have to broadcast & be all-business, though. For instance, If you make handmade gifts, you can show your readers 20 different gift box ideas for a loved one. You can spot the pain points of your audience to address them in how-to guides & video tutorials.
Share YouTube Videos In Your B2B Newsletters
Do you have a YouTube channel? Most businesses do & it’s a great way to start sharing youtube videos in your newsletters. Videos in your email newsletter can increase your CTR by 65%. The easiest way to embed a video in your B2B newsletter is to use a static image of the video & add a play button. And include the link to your youtube video. So when the subscriber clicks on the link, it will open up the video on YouTube.
You can also include GIFs in your video newsletter along with a strong CTA. Yes, videos are engaging, but there are a few best practices to keep in mind:
- Remember not to overuse videos & include them in every newsletter you send.
- Use the word “video” in the subject line of your newsletter to increase engagement.
- Make sure to preview your newsletter so that it looks good on mobile.
Polls, Quizzes, and Asking For Feedback
In case you’re looking to enliven your newsletter. Then there’s a chance to get your subscribers engaged. Because they’d love to share their opinions & thoughts.
Use interactive content as Polls or Surveys & see your email open rates climb. Then get real-time data to better understand your readers. Also, you could ask them for their feedback on your product or service.
Quizzes add a super fun element to your rather boring business-centric newsletter. Your subscribers find them entertaining, so keep them light.
So for best results, instead of creating Buzzfeed-like silly quizzes. You can make good quizzes that are a hit with your subscribers. More often than not, it can go viral on social media with millions of likes, shares & comments.
SHARE BLOG POST CONTENT
Though this is not an unusual way to enhance your B2B newsletter. But if you want your latest blog post to get noticed & it does take a ton of work to maintain a blog.
Instead of hoping your readers would check out the newest article on their own. An effortless way to promote the post & get them excited to share it with a friend.
Meanwhile, drive traffic to your website by sharing it with them in the email. Beyond a doubt, the way Wistia does it:
A simple way to encourage your subscribers to promote it on social media. It is best to add social media share buttons in your B2B newsletter.
Identify to create a blog post round-up of the most popular posts during the year. Else, you can stitch together the best round up of blog posts for a specific topic. It is an interesting way to introduce your new subscribers to older posts on your website.
Showcase User-Generated Content
Make your business look awesome while you promote the content of your loyal fans on social media.
Most businesses repost user-generated content like images & videos on social media platforms. Note that when you include the content of actual customers in B2B newsletters.
For your brand to grab eyeballs has to be authentic & relatable. You gain trust, increase sales & build relationships with existing & potential customers.
Do you often ignore marketing the newsletter to social media followers? So don’t keep them guessing. Instead, take your social followers to an email opt-in.
Reveal it with a link to newsletter signups in your Instagram bio. That is a sure way to increase subscribers. UGC & emails are a powerful combo to boost your otherwise mundane email campaigns.
What’s more, it helps brands to show off their products in real scenarios.
Case Studies & Testimonials
There is no better way to ramp up your B2B newsletter than with client testimonials & case studies. They are social proof of your business. Expose it & encourage your subscribers to become customers too.
87% of consumers read online reviews that influence their buying decision. Remember to offer valuable content in exchange for an email or personal details. Get creative with providing case studies as resources for opt-in offers to get more B2B leads. So use case studies in your email marketing campaigns for lead generation purposes. Also, you could re-engage with distant leads.
Since they were earlier interested in specific product details. That relates to the case study. Customers & prospects love to be part of a community. That endorse client success stories that your brand is proud to promote.
Customer video testimonials that amplify happy & successful customer stories. A powerful way to transform your connection with prospects. And to build trust & credibility. That results in increased conversions.
Send newsletters to showcase client case studies, testimonials & reviews like Skillshare does:
FAQ’S & Upcoming Events In B2B Newsletter
You don’t need to limit FAQs to your website or landing page. Don’t be afraid to use it in the B2B newsletter. Guide them while you answer queries of new subscribers during onboarding.
So you don’t know what FAQs to answer?
Ask your support or sales team on the repeated questions. They usually receive & you can send relatable questions to your readers. Likewise, educate them about your business or brand. In that case click-through rate increases when you share useful & valuable information.
Is your business hosting an exciting upcoming event for customers & prospects? If yes, here’s an opportunity to send email invites. Also, remind subscribers of new upcoming events in the newsletter.
Event recap newsletters are a great way to share discussions, attendees & other details. Now for those who could not make it to the event. Let your subscribers know what they have missed out on & there’s a higher chance of them RSVP for the next event.
Another excellent lead generation strategy is including webinar email invitations in your newsletters. Crush your marketing goals with this best practice. That increases the number of attendees for your webinar.
Be sure to provide deep insights to solve a problem. & highlight takeaways that have a direct impact on their business.
Webinars offer free valuable information that your subscribers want. Channelize it to turn them into customers.
For example, here’s how Content Marketing Institute uses webinar invites in their newsletters:
Refer-A-Friend
Another fantastic way for you to grow the email list. Note that when you include a Refer-a-Friend program in the newsletter. You can create a refer-a-friend newsletter with a referral link. More often than not, subscribers can share it with their family, friends & contacts.
And if someone subscribes to the email list. Then you can reward the original subscriber with a discount or promo code. An opportunity to introduce your brand to new customers.
Here, VeryGoodCopy.com uses a Referral program that unlocks incentives for each referral:
Curated Content In B2B Newsletter
When you are running short of ideas, curated content comes to your rescue.
Are you fond of sharing insightful articles, links, or videos? And is it what your subscribers would love?
Then curated newsletter is the answer you’ve been looking for. That’ll grab your reader’s attention. But, it is most popular with companies & individuals. As it saves a ton of time, you can select from a wide variety of content & keep a large group of the audience engaged. You can’t use links that are out of context & without a snippet explaining the reason.
Wrap Up
Fire up your newsletter with these simple & yet overlooked content ideas. You can revitalize your email marketing campaigns. Remember, you’ve only scratched the surface. Your purpose can be to increase open rate, traffic, lead generation, or sales.
So keeping the goal in mind, create email campaigns that target a specific group of audience. For instance, you can send educational content to segmented high qualified leads. That’ll bring them closer to a buying decision. Be smart to convert your B2B leads into customers.
No one size fits all. Focus on the method that works best for your business. Choose suitable content ideas to create unique newsletters. So that you can send them to get your subscribers hooked.
I hope you found this article useful. Comment below & let me know what content idea you love the most!
Disclaimer: All screenshots shared in this post are for editorial or informational purposes. Hence not intended for sale or any promotion of any kind.
