5 Popular Ways to Promote User Generated Content (UGC) on Social Media
Have you exhausted options to keep customers and market your brand? As COVID19 hit the world last year, many businesses shut to work remotely. Then you’re struggling to create impact & give face-to-face value to customers.
You’re about to learn that promoting UGC is a practical approach to content marketing.
Like live streaming, UGC marketing in 2020 has been on the rise.
You can measure results when aligned with the targeted business goals.
Moreover, you could do that by hosting live & fun social media challenges or contests for building brand awareness. That’s relevant to your business & promoting UGC content on social networks.
Research has shown that 71% of customers will recommend your brand. They’ve had a positive customer service experience on social networking sites.
More than 86% of companies do use UGC as a part of their marketing campaigns.
Let’s say you want to create content in a short period. Who has spare time lying around? (Not me!)
With authentic client testimonials, you don’t need to create original content consistently. Moreover, hosting giveaways can be exciting, relateable & add visibility. Also, it results in customer retention.
I’d say people won’t connect with a faceless brand. It helps if you want to know your audience better.
Send personalized messages to customers to increase your brand value & trust.
You’ve seen your favorite brands reposting UGC content in the form of reviews, images, and videos. They’re genuine, super fun, and relatable on social media platforms. Moreover, you’re most likely to buy from them.
Generate buzz, bring people together, and expand your audience on social media platforms.
Picture this: On a lazy Saturday morning, you’re shopping online on e-commerce sites. Instead, I’d say browsing while holding your cup of coffee.
You’ve zeroed in on a product & with so many brands out there. You’d check the customer reviews and product ratings to pick the best one. You would do that, and so would I.
User-generated content (UGC) campaigns are a time-tested social media strategy. Optimize it to turn your existing customers into brand advocates.
The person publishing the content is a customer and not paid to give feedback or reviews. So it’s more powerful than an ad or endorsement by a social media influencer.
You can search for UGC about your brand in many ways:
- Check for any mentions of your username in the search box of your brand’s social media accounts.
- Create your own branded hashtags — for example, #starbucks.
Here are 5 ways to promote your UGC on Social Media :
1. Customer Reviews/ Testimonials
As you know, UGC is zero cost, organic, and acts as social proof. That doesn’t need a sales pitch or a promotional post for your business.
Remember, it triggers the best word-of-mouth marketing strategy that you can implement.
You can view the customer reviews of Rage Coffee shared on their Twitter account. They get creative and turn negative customer reviews into catchy and persuading ad creatives on social media.
2. Use of Branded Hashtags
Will you take advantage of using branded hashtags?
Yes! If it is an all-inclusive, engaging, and well-researched branding strategy for your business.
You can use branded hashtags to search for UGC content.
Furthermore, you can select your favorite UGC content.
After you inform the customer, try to update your other social media accounts. When you post content, give due credit to the consumer.
What’s more, you have fresh, unique, and authentic content. That’ll vouch for your brand’s reputation.
Cult.fit uses its branded hashtag #WeAreCultAnthem. That amplifies its brand image on LinkedIn. They share their cult anthem for the exclusive members of the fitness community.
3. Ask Questions About Your Brand
As simple as it may seem, sometimes giveaways are a great starting point. To ask questions that are likely to receive participation from your audience.
Encourage & entice your audience to share UGC when you ask questions about your brand. For instance,
- Three reasons why they love your brand?
- Has your product or service made their life easier?
- Name a person they would gift/share your product or service?
Go through their answers and share the best piece of content on your social media platforms.
HeadUpForTails (HUFT) offers a surprise gift to its customers. This pet store encourages their participation on its Instagram account. An example of using an opportunity to send customized messages to your audience.
4. Ask for Contest Submissions:
Contests are a great way to boost UGC submissions for your brand. Moreover, offering an enticing reward to your audience.
Acts as an incentive for them to do their best by creating compelling content to win.
Here is a checklist to help you get started:
A specific goal:
Define what type of content you want to encourage. Also, promote that’s related to your particular business goal.
An exclusive hashtag:
When you launch a contest on social networking sites, it’s essential to create a unique hashtag for your brand.
Offer an enticing and relevant reward:
Make sure that the reward you offer is what the audience wants.
That is relevant in promoting your brand, products, or services.
Set a Deadline:
A contest with a clear deadline creates a sense of urgency & you can expect far more submissions.
Announce the winner:
People love recognition, and they are less likely to take part in the future if they don’t get it. It is most likely when you plan to hold more contests in the future.
An avid reader & book blogger Vidhya A. Thakkar celebrates with a book giveaway contest. On reaching a milestone of 18k followers with her audience on her IG handle reader_viddh.
5. Support a Community Cause
Choose a cause that highlights your brand values. Research shows most customers are interested in why your business supports a cause as much as the products or services.
It’s best to ensure that any cause you select aligns with your brand values as it develops an authentic connection with your audience.
A recent Mama Earth’s campaign is to support the cause of saving the environment. That aligns with its values and resonates with its audience on Instagram.
Remember, a UGC campaign with a set of precise goals will be more successful. Also, you can measure your results. Leveraging social sites for your business goals could be:
- To increase brand engagement.
- Content ideas for future contests or campaigns.
- Higher conversion rates with reviews & client testimonials.
- Build trust while supporting a community cause.
- Educate your audience when asking questions and concerns during the UGC campaigns.
I recommend that when you create a UGC campaign. Put your customer’s wants, desires, and needs first. Instead of using it as a strategy only to sell otherwise, it will fail.
Choose your purpose to build brand value on social networking sites. Leverage consumer participation in sharing the content of your products or services that influences your prospects.
Reach your business goals with a successful UGC campaign that leads to personal interactions & customized solutions. That will help you stand out and often be one step ahead of the competition.
Using UGC, how would you connect with your audience to promote your business? Did I miss anything here? I would welcome your responses below.